DAISY Launches Public Campaign to Elicit More Gratitude to Nurses

ANNOUNCING CAMPAIGN TO SAY THANK YOU TO NURSES BY NOMINATING THEM FOR THE DAISY AWARD® FOR EXTRAORDINARY NURSES

(January 5, 2021) Nurses have never needed our gratitude more than now. A campaign urging the public to say Thank You to nurses who have cared for them, their family members or friends kicks off with signs in Manhattan’s Times Square on Friday, January 8, 2021. To see the digital rotations in Times Square, click here. The campaign will run in out-of-home media in New York and other key markets.

The DAISY Foundation™ invites everyone who has ever had an experience with a nurse to express their gratitude by nominating their nurse for the international DAISY Award® for Extraordinary Nurses.

Meaningful recognition of nurses is important to their resilience, helping fight the exhaustion so many are feeling as a result of the onslaught of COVID-19. Created by members of the Barnes family who wanted to say thank you nurses for the compassionate care they experienced when their Patrick was hospitalized in 1999, DAISY now partners with over 4,600 healthcare facilities and nursing schools internationally. Nearly 2 million nurses have been nominated so far. The goal of this campaign is to double that number!

This campaign is being organized by Outdoor Solutions, with media donated by Branded Cities, Outfront Media, Van Wagner Outdoor, and others. In addition to the out-of-home media, a nationwide social media campaign will encourage the public to nominate nurses for The DAISY Award. Technology to collect DAISY nominations is powered by GetWellNetwork.

For much more information and the nomination form, visit www.DAISYfoundation.org.